{"id":7,"date":"2025-04-04T16:12:15","date_gmt":"2025-04-04T16:12:15","guid":{"rendered":"https:\/\/dev.inspodigital.com.au\/sampathauto\/?page_id=7"},"modified":"2026-08-14T19:12:07","modified_gmt":"2026-08-14T19:12:07","slug":"elementor-7","status":"publish","type":"page","link":"https:\/\/dev.zeeddigital.com\/lifeline\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7\" class=\"elementor elementor-7\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84e5588 e-con-full e-flex e-con e-parent\" data-id=\"84e5588\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e47626c e-con-full e-flex e-con e-child\" data-id=\"e47626c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8db57e7 e-con-full e-flex e-con e-child\" data-id=\"8db57e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f085d2b e-con-full e-flex e-con e-child\" data-id=\"f085d2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d71b96 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3d71b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A registered Sri Lankan finance company \u00b7 Est. 2009<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e21ef0e e-con-full e-flex e-con e-child\" data-id=\"e21ef0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff7cc54 elementor-widget elementor-widget-heading\" data-id=\"ff7cc54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Capital that keeps pace with \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2c837 elementor-widget elementor-widget-heading\" data-id=\"6b2c837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ambition <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d897d elementor-widget elementor-widget-heading\" data-id=\"56d897d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">built for <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e4e03 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"48e4e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"highlight-yellow\">Sri Lankan<\/span><br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa990d elementor-widget elementor-widget-heading\" data-id=\"daa990d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> businesses.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4836f32 elementor-widget elementor-widget-text-editor\" data-id=\"4836f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLife Line Group helps family-run businesses, SMEs and individuals access the right credit and savings products \u2014 with faster decisions, fairer terms, and a relationship manager who actually knows your name.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78e6e6d e-con-full e-flex e-con e-child\" data-id=\"78e6e6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec56d1 elementor-align-center gradient-btn-3 elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"9ec56d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.zeeddigital.com\/lifeline\/services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Products<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecea9f7 elementor-align-center gradient-btn-3 elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"ecea9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.zeeddigital.com\/lifeline\/about-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Our Story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18671ee elementor-widget elementor-widget-html\" data-id=\"18671ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"stats-grid\">\r\n\r\n  <div class=\"stat-item\">\r\n    <div class=\"stat-number\">\r\n      17<span class=\"yellow-dot\">.<\/span>\r\n    <\/div>\r\n    <div class=\"stat-label\">Years lending<\/div>\r\n  <\/div>\r\n\r\n  <div class=\"stat-item\">\r\n    <div class=\"stat-number\">\r\n      <span class=\"highlight\">LKR 42B<\/span>\r\n    <\/div>\r\n    <div class=\"stat-label\">Disbursed to date<\/div>\r\n  <\/div>\r\n\r\n  <div class=\"stat-item\">\r\n    <div class=\"stat-number\">\r\n      12,400+\r\n    <\/div>\r\n    <div class=\"stat-label\">Customers served<\/div>\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n<style>\r\n.stats-grid{\r\n    display:grid;\r\n    grid-template-columns:repeat(3,1fr);\r\n    gap:20px;\r\n    border-top:1px solid #EDEDED;\r\n    padding-top:24px;\r\n    max-width:500px;\r\n}\r\n\r\n.stat-number{\r\n    font-family:Georgia,serif;\r\n    font-size:30px;\r\n    font-weight:700;\r\n    line-height:1;\r\n}\r\n\r\n.yellow-dot{\r\n    color:#F5B800;\r\n}\r\n\r\n.highlight{\r\n    background:#F5B800;\r\n    padding:0 .15em;\r\n    border-radius:4px;\r\n}\r\n\r\n.stat-label{\r\n    font-size:11px;\r\n    color:#5B5B5B;\r\n    margin-top:6px;\r\n    text-transform:uppercase;\r\n    letter-spacing:.12em;\r\n}\r\n\r\n\/* Tablet *\/\r\n@media (max-width:1024px){\r\n    .stats-grid{\r\n        max-width:100%;\r\n    }\r\n}\r\n\r\n\/* Mobile *\/\r\n@media (max-width:767px){\r\n\r\n    .stats-grid{\r\n        grid-template-columns:1fr;\r\n        gap:20px;\r\n    }\r\n\r\n    .stat-item{\r\n        text-align:center;\r\n    }\r\n\r\n    .stat-number{\r\n        font-size:35px;\r\n    }\r\n\r\n    .stat-label{\r\n        font-size:15px;\r\n    }\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ba6243 e-con-full e-flex e-con e-child\" data-id=\"8ba6243\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c1b6e5a e-con-full e-flex e-con e-child\" data-id=\"c1b6e5a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8ce047a e-con-full e-flex e-con e-child\" data-id=\"8ce047a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-644a5ab elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"644a5ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><rect width=\"40\" height=\"40\" rx=\"10\" fill=\"#F5B800\"><\/rect><path d=\"M17.9414 26.1L17.1289 23.6859C16.9726 23.212 16.7669 22.8396 16.5117 22.5687C16.2565 22.2979 15.9778 22.1625 15.6758 22.1625H15.543V26.1H12.2148V14.8969H16.6367C18.1888 14.8969 19.3333 15.1534 20.0703 15.6664C20.8073 16.1794 21.1758 16.9489 21.1758 17.975C21.1758 18.751 20.9583 19.3995 20.5234 19.9203C20.0885 20.4411 19.4544 20.8161 18.6211 21.0453V21.0765C19.0846 21.2224 19.47 21.4554 19.7773 21.7758C20.0846 22.0961 20.3659 22.587 20.6211 23.2484L21.707 26.1H17.9414ZM17.6445 18.4515C17.6445 18.0765 17.5299 17.7797 17.3008 17.5609C17.0716 17.3422 16.7148 17.2328 16.2305 17.2328H15.543V19.7953H16.1523C16.595 19.7953 16.9544 19.6677 17.2305 19.4125C17.5065 19.1573 17.6445 18.837 17.6445 18.4515ZM28.457 23.4906C28.457 24.3812 28.1159 25.0713 27.4336 25.5609C26.7513 26.0505 25.7903 26.2953 24.5508 26.2953C24.1966 26.2953 23.7591 26.2588 23.2383 26.1859C22.7174 26.113 22.293 26.0245 21.9648 25.9203V23.639C22.9127 24.0661 23.7278 24.2797 24.4101 24.2797C24.7643 24.2797 25.013 24.2302 25.1562 24.1312C25.2995 24.0323 25.3711 23.9151 25.3711 23.7797C25.3711 23.6338 25.2877 23.514 25.1211 23.4203C24.9544 23.3265 24.5742 23.1859 23.9805 22.9984C23.2721 22.7797 22.7591 22.488 22.4414 22.1234C22.1237 21.7588 21.9648 21.2875 21.9648 20.7094C21.9648 19.8864 22.2943 19.2406 22.9531 18.7719C23.612 18.3031 24.5247 18.0687 25.6914 18.0687C26.2903 18.0687 27.0247 18.1651 27.8945 18.3578V20.5609C27.5664 20.4203 27.2096 20.3031 26.8242 20.2094C26.4388 20.1156 26.1133 20.0687 25.8476 20.0687C25.6289 20.0687 25.4544 20.1052 25.3242 20.1781C25.194 20.251 25.1289 20.3526 25.1289 20.4828C25.1289 20.6442 25.2109 20.7719 25.375 20.8656C25.539 20.9594 25.8086 21.0609 26.1836 21.1703C27.0013 21.3995 27.5846 21.6989 27.9336 22.0687C28.2825 22.4385 28.457 22.9125 28.457 23.4906Z\" fill=\"#111111\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a229bb e-con-full e-flex e-con e-child\" data-id=\"3a229bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08b62a9 elementor-widget elementor-widget-heading\" data-id=\"08b62a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business Growth Loan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a502ec elementor-widget elementor-widget-heading\" data-id=\"0a502ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Approved in 48 hours \u00b7 Up to LKR 25M<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a12c08 e-con-full e-flex e-con e-parent\" data-id=\"8a12c08\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5f68e07 e-con-full e-flex e-con e-child\" data-id=\"5f68e07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad25f0 elementor-widget elementor-widget-html\" data-id=\"5ad25f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"overflow:hidden;padding:0;width:100%;\">\r\n\r\n  <style>\r\n    .llg-marquee{\r\n      display:flex;\r\n      width:max-content;\r\n      animation:llgSlide 40s linear infinite;\r\n      gap:0;\r\n    }\r\n\r\n    .llg-item{\r\n      display:flex;\r\n      align-items:center;\r\n      justify-content:center;\r\n      gap:24px;\r\n      padding:0 15px;\r\n      flex-shrink:0;\r\n      font-family:Georgia, serif;\r\n      font-size:26px;\r\n      font-weight:500;\r\n      white-space:nowrap;\r\n      color:#111;\r\n    }\r\n\r\n    .llg-item .d{\r\n      width:10px;\r\n      height:10px;\r\n      background:#111;\r\n      border-radius:50%;\r\n      display:inline-block;\r\n      flex-shrink:0;\r\n    }\r\n\r\n    @keyframes llgSlide{\r\n      from{\r\n        transform:translateX(0);\r\n      }\r\n      to{\r\n        transform:translateX(-50%);\r\n      }\r\n    }\r\n\r\n    @media (max-width:767px){\r\n      .llg-item{\r\n        font-size:20px;\r\n        padding:0 24px;\r\n        gap:16px;\r\n      }\r\n\r\n      .llg-item .d{\r\n        width:8px;\r\n        height:8px;\r\n      }\r\n    }\r\n  <\/style>\r\n\r\n  <div class=\"llg-marquee\">\r\n\r\n    <div class=\"llg-item\">Business loans <span class=\"d\"><\/span><\/div>\r\n    <div class=\"llg-item\">Personal loans <span class=\"d\"><\/span><\/div>\r\n    <div class=\"llg-item\">Mortgage finance <span class=\"d\"><\/span><\/div>\r\n    <div class=\"llg-item\">Gold loans <span class=\"d\"><\/span><\/div>\r\n    <div class=\"llg-item\">Fixed deposits <span class=\"d\"><\/span><\/div>\r\n\r\n    <!-- Duplicate for seamless loop -->\r\n    <div class=\"llg-item\">Business loans <span class=\"d\"><\/span><\/div>\r\n    <div class=\"llg-item\">Personal loans <span class=\"d\"><\/span><\/div>\r\n    <div class=\"llg-item\">Mortgage finance <span class=\"d\"><\/span><\/div>\r\n    <div class=\"llg-item\">Gold loans <span class=\"d\"><\/span><\/div>\r\n    <div class=\"llg-item\">Fixed deposits <span class=\"d\"><\/span><\/div>\r\n\r\n  <\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b2ab8a e-flex e-con-boxed e-con e-parent\" data-id=\"9b2ab8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a829e7 e-con-full e-flex e-con e-child\" data-id=\"3a829e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d350b52 elementor-widget elementor-widget-html\" data-id=\"d350b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span style=\"font-size:11px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:#5B5B5B;display:inline-flex;align-items:center;gap:10px;\"><span style=\"width:24px;height:1px;background:currentColor;display:inline-block;\"><\/span>What we offer<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee12f2a elementor-widget elementor-widget-heading\" data-id=\"ee12f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Five products.<br>One <em style=\"font-family:Georgia,serif;font-style:italic;font-weight:500\">relationship<\/em>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51f89a6 e-con-full e-flex e-con e-child\" data-id=\"51f89a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1033ca elementor-widget elementor-widget-text-editor\" data-id=\"a1033ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 15px; color: #5b5b5b; line-height: 1.6; max-width: 52ch;\">Everything a growing business or household needs in one place \u2014 underwritten by people who understand Sri Lanka&#8217;s credit landscape. Expand any product below to see rates, eligibility and a typical customer story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47f2b7c e-flex e-con-boxed e-con e-parent\" data-id=\"47f2b7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-afddb20 e-con-full e-flex e-con e-child\" data-id=\"afddb20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-54c989d e-con-full e-flex e-con e-child\" data-id=\"54c989d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eae4f7a e-con-full e-flex e-con e-child\" data-id=\"eae4f7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca66275 elementor-widget elementor-widget-html\" data-id=\"ca66275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"background:#111;border-radius:20px;padding:32px;color:#fff;min-height:420px;display:flex;flex-direction:column;justify-content:space-between;\">\r\n\r\n  <div>\r\n    <div style=\"display:flex;justify-content:space-between;align-items:start;margin-bottom:20px;\">\r\n      <span style=\"font-size:10px;color:#F5B800;letter-spacing:.18em;text-transform:uppercase;display:inline-flex;align-items:center;gap:8px;\">\r\n        <span style=\"width:20px;height:1px;background:currentColor;display:inline-block;\"><\/span>\r\n        Flagship \u00b7 01\r\n      <\/span>\r\n\r\n      <div style=\"width:52px;height:52px;border-radius:14px;background:#F5B800;display:grid;place-items:center;\">\r\n        <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#111\" stroke-width=\"2\">\r\n          <path d=\"M3 21h18M4 21V9l8-6 8 6v12M9 21v-7h6v7\"\/>\r\n        <\/svg>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <h3 style=\"font-size:32px;font-weight:700;line-height:1.1;margin:0 0 16px;color:#fff;\">\r\n      Business loans to help your company move at the speed of opportunity.\r\n    <\/h3>\r\n\r\n    <p style=\"font-size:14px;color:#9F998B;line-height:1.55;max-width:54ch;margin-bottom:28px;\">\r\n      Working capital, equipment finance, and expansion loans from LKR 500,000 up to LKR 25M. Collateral and non-collateral options available.\r\n    <\/p>\r\n  <\/div>\r\n\r\n  <div style=\"display:flex;justify-content:space-between;align-items:end;margin-top:40px;\">\r\n\r\n    <div style=\"display:flex;gap:28px;\">\r\n      <!--<div>-->\r\n        <!--<div style=\"font-size:11px;color:#F5B800;letter-spacing:.1em;text-transform:uppercase;\">-->\r\n        <!--  From-->\r\n        <!--<\/div>-->\r\n\r\n        <!--<div style=\"font-family:Georgia,serif;font-size:26px;font-weight:700;margin-top:4px;color:#fff;\">-->\r\n        <!--  14.5% p.a.-->\r\n        <!--<\/div>-->\r\n      <!--<\/div>-->\r\n\r\n      <!--<div>-->\r\n      <!--  <div style=\"font-size:11px;color:#F5B800;letter-spacing:.1em;text-transform:uppercase;\">-->\r\n      <!--    Decision in-->\r\n      <!--  <\/div>-->\r\n\r\n      <!--  <div style=\"font-family:Georgia,serif;font-size:26px;font-weight:700;margin-top:4px;color:#fff;\">-->\r\n      <!--    48 hours-->\r\n      <!--  <\/div>-->\r\n      <!--<\/div>-->\r\n    <\/div>\r\n\r\n    <a href=\"services.html\" style=\"display:inline-flex;width:44px;height:44px;border-radius:50%;border:1px solid #F5B800;align-items:center;justify-content:center;font-size:18px;background:#F5B800;color:#111;text-decoration:none;\">\r\n      \u2192\r\n    <\/a>\r\n\r\n  <\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16bc919 e-con-full e-flex e-con e-child\" data-id=\"16bc919\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-17c61fc e-con-full e-flex e-con e-child\" data-id=\"17c61fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c7627 elementor-widget elementor-widget-html\" data-id=\"f6c7627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"loan-card\">\r\n\r\n    <div class=\"card-top\">\r\n        <span class=\"card-number\">02<\/span>\r\n    <\/div>\r\n\r\n    <div class=\"card-content\">\r\n        <h3>Personal loans<\/h3>\r\n\r\n        <p>\r\n            From LKR 100K to LKR 5M, for education, weddings,\r\n            emergencies or a long-overdue trip.\r\n        <\/p>\r\n    <\/div>\r\n\r\n    <div class=\"card-action\">\r\n        <a class=\"arrow-btn\" href=\"services\">\r\n            <span>\u2192<\/span>\r\n        <\/a>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<style>\r\n.loan-card{\r\n    background:#FFFFFF;\r\n    border:1px solid #EDEDED;\r\n    border-radius:20px;\r\n    padding:28px;\r\n    min-height:300px;\r\n    display:flex;\r\n    flex-direction:column;\r\n    gap:20px;\r\n    color:#1A1A1A;\r\n    height:100%;\r\n    position:relative;\r\n    overflow:hidden;\r\n    transition:all .35s ease;\r\n}\r\n\r\n.card-top{\r\n    display:flex;\r\n    justify-content:space-between;\r\n    align-items:flex-start;\r\n}\r\n\r\n.card-number{\r\n    font-size:12px;\r\n    color:#5B5B5B;\r\n    letter-spacing:.1em;\r\n}\r\n\r\n.card-content{\r\n    flex:1;\r\n}\r\n\r\n.card-content h3{\r\n    font-size:20px;\r\n    font-weight:700;\r\n    letter-spacing:-0.01em;\r\n    line-height:1.15;\r\n    margin:0 0 10px;\r\n    color:#1A1A1A;\r\n}\r\n\r\n.card-content p{\r\n    font-size:14px;\r\n    color:#5B5B5B;\r\n    line-height:1.55;\r\n    margin:0;\r\n}\r\n\r\n.card-action{\r\n    text-align:right;\r\n}\r\n\r\n.arrow-btn{\r\n    width:44px;\r\n    height:44px;\r\n    display:inline-flex !important;\r\n    align-items:center;\r\n    justify-content:center;\r\n    border-radius:50%;\r\n    border:1px solid #111;\r\n    background:transparent;\r\n    color:#111 !important;\r\n    text-decoration:none !important;\r\n    font-size:18px;\r\n    transition:all .3s ease;\r\n}\r\n\r\n.arrow-btn span{\r\n    display:block;\r\n    transition:all .3s ease;\r\n}\r\n\r\n\/* CARD HOVER *\/\r\n.loan-card:hover{\r\n    transform:translateY(-8px);\r\n    box-shadow:0 18px 40px rgba(0,0,0,0.08);\r\n    border-color:#d9d9d9;\r\n}\r\n\r\n\/* BUTTON HOVER WHEN CARD IS HOVERED *\/\r\n.loan-card:hover .arrow-btn{\r\n    background:#F5B800 !important;\r\n    border-color:#111 !important;\r\n    color:#111 !important;\r\n    transform:translateX(4px);\r\n}\r\n\r\n.loan-card:hover .arrow-btn span{\r\n    color:#111 !important;\r\n}\r\n\r\n\/* DIRECT BUTTON HOVER *\/\r\n.arrow-btn:hover{\r\n    background:#F5B800 !important;\r\n    border-color:#111 !important;\r\n    color:#111 !important;\r\n}\r\n\r\n.arrow-btn:hover span{\r\n    color:#111 !important;\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d56b52 e-con-full e-flex e-con e-child\" data-id=\"6d56b52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c8bea elementor-widget elementor-widget-html\" data-id=\"c3c8bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"loan-card\">\n\n    <div class=\"card-top\">\n        <span class=\"card-number\">03<\/span>\n    <\/div>\n\n    <div class=\"card-content\">\n        <h3>Mortgage loans<\/h3>\n\n        <p>\n            Financing to build, buy or renovate \u2014 with repayment plans up to 20 years.\n        <\/p>\n    <\/div>\n\n    <div class=\"card-action\">\n        <a class=\"arrow-btn\" href=\"services\">\n            <span>\u2192<\/span>\n        <\/a>\n    <\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30e541d e-con-full e-flex e-con e-child\" data-id=\"30e541d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b73b5f2 e-con-full e-flex e-con e-child\" data-id=\"b73b5f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8e8207 elementor-widget elementor-widget-html\" data-id=\"d8e8207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"loan-card\">\r\n\r\n    <div class=\"card-top\">\r\n        <span class=\"card-number\">04<\/span>\r\n    <\/div>\r\n\r\n    <div class=\"card-content\">\r\n        <h3>Gold loans &amp; pawning<\/h3>\r\n\r\n        <p>\r\n            Same-day cash against jewellery, with secure storage at every branch.\r\n        <\/p>\r\n    <\/div>\r\n\r\n    <div class=\"card-action\">\r\n        <a class=\"arrow-btn\" href=\"services\">\r\n            <span>\u2192<\/span>\r\n        <\/a>\r\n    <\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dd3c83 e-con-full e-flex e-con e-child\" data-id=\"0dd3c83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b80f27 elementor-widget elementor-widget-html\" data-id=\"5b80f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"fd-card\">\r\n\r\n  <div>\r\n    <div class=\"fd-header\">\r\n      <span class=\"fd-number\">05<\/span>\r\n      <span class=\"fd-label\">Savings<\/span>\r\n    <\/div>\r\n\r\n    <h3 class=\"fd-title\">\r\n      Fixed deposits that pay you to plan ahead.\r\n    <\/h3>\r\n\r\n    <p class=\"fd-text\">\r\n      Competitive interest, flexible tenors from 3 to 60 months, and interest paid monthly, annually or on maturity.\r\n    <\/p>\r\n  <\/div>\r\n\r\n  <!--<div class=\"fd-rates\">-->\r\n\r\n  <!--  <div class=\"fd-rate\">-->\r\n  <!--    <span>3 months<\/span>-->\r\n  <!--    <b>10.25%<\/b>-->\r\n  <!--  <\/div>-->\r\n\r\n  <!--  <div class=\"fd-rate active\">-->\r\n  <!--    <span>12 months<\/span>-->\r\n  <!--    <b>13.00%<\/b>-->\r\n  <!--  <\/div>-->\r\n\r\n  <!--  <div class=\"fd-rate\">-->\r\n  <!--    <span>60 months<\/span>-->\r\n  <!--    <b>11.50%<\/b>-->\r\n  <!--  <\/div>-->\r\n\r\n  <!--<\/div>-->\r\n\r\n<\/div>\r\n\r\n<style>\r\n.fd-card{\r\n    background:#fff;\r\n    border:1px solid #EDEDED;\r\n    border-radius:20px;\r\n    padding:28px;\r\n    display:grid;\r\n    grid-template-columns:1fr auto;\r\n    gap:32px;\r\n    align-items:center;\r\n    min-height:300px;\r\n}\r\n\r\n.fd-header{\r\n    display:flex;\r\n    gap:14px;\r\n    align-items:center;\r\n    margin-bottom:12px;\r\n}\r\n\r\n.fd-number{\r\n    font-size:12px;\r\n    color:#5B5B5B;\r\n    letter-spacing:.1em;\r\n}\r\n\r\n.fd-label{\r\n    font-size:10px;\r\n    font-weight:700;\r\n    letter-spacing:.18em;\r\n    text-transform:uppercase;\r\n    color:#5B5B5B;\r\n}\r\n\r\n.fd-title{\r\n    font-size:24px;\r\n    font-weight:700;\r\n    margin:0 0 10px;\r\n    max-width:20ch;\r\n}\r\n\r\n.fd-text{\r\n    font-size:13px;\r\n    color:#5B5B5B;\r\n    line-height:1.55;\r\n    max-width:46ch;\r\n}\r\n\r\n.fd-rates{\r\n    display:grid;\r\n    gap:8px;\r\n    min-width:220px;\r\n}\r\n\r\n.fd-rate{\r\n    display:flex;\r\n    justify-content:space-between;\r\n    padding:12px 16px;\r\n    border:1px solid #EDEDED;\r\n    border-radius:12px;\r\n}\r\n\r\n.fd-rate span{\r\n    font-size:13px;\r\n    color:#5B5B5B;\r\n}\r\n\r\n.fd-rate.active{\r\n    background:#F5B800;\r\n    border-color:#F5B800;\r\n}\r\n\r\n.fd-rate.active span{\r\n    color:#111;\r\n}\r\n\r\n\/* Tablet *\/\r\n@media (max-width:1024px){\r\n    .fd-card{\r\n        grid-template-columns:1fr;\r\n        gap:24px;\r\n    }\r\n\r\n    .fd-rates{\r\n        min-width:auto;\r\n        width:100%;\r\n    }\r\n}\r\n\r\n\/* Mobile *\/\r\n@media (max-width:767px){\r\n\r\n    .fd-card{\r\n        padding:24px;\r\n        min-height:auto;\r\n    }\r\n\r\n    .fd-title{\r\n        font-size:22px;\r\n    }\r\n\r\n    .fd-rates{\r\n        width:100%;\r\n    }\r\n\r\n    .fd-rate{\r\n        padding:12px 14px;\r\n    }\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-806ce0e e-flex e-con-boxed e-con e-parent\" data-id=\"806ce0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5402dc0 e-con-full e-flex e-con e-child\" data-id=\"5402dc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc12dd elementor-widget elementor-widget-html\" data-id=\"3fc12dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"why-lifeline\">\r\n\r\n  <div class=\"why-header\">\r\n\r\n    <div>\r\n      <span class=\"why-label\">\r\n        <span class=\"line\"><\/span>\r\n        Why Life Line\r\n      <\/span>\r\n\r\n      <h2>\r\n        A lender that feels like a partner.\r\n      <\/h2>\r\n    <\/div>\r\n\r\n    <p>\r\n      We keep the operating model small on purpose. Every loan you take and every deposit you place is reviewed by a person, not a policy document.\r\n    <\/p>\r\n\r\n  <\/div>\r\n\r\n  <div class=\"why-grid\">\r\n\r\n    <div class=\"why-item\">\r\n      <div class=\"why-number\">01<\/div>\r\n      <div>\r\n        <h4>Decisions within days, not weeks.<\/h4>\r\n        <p>Business loan applications are reviewed in 48 hours and personal loans in 24. We publish our turnaround times \u2014 and we stick to them.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"why-item\">\r\n      <div class=\"why-number\">02<\/div>\r\n      <div>\r\n        <h4>Transparent pricing, always.<\/h4>\r\n        <p>No surprise fees, no fine-print commissions. The rate you see in your offer letter is the rate you pay.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"why-item border-top\">\r\n      <div class=\"why-number\">03<\/div>\r\n      <div>\r\n        <h4>One relationship manager, for life.<\/h4>\r\n        <p>You'll work with the same person across products \u2014 whether you're renewing a loan or placing a deposit for your daughter.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"why-item border-top\">\r\n      <div class=\"why-number\">04<\/div>\r\n      <div>\r\n        <h4>Borrowers who've grown with us.<\/h4>\r\n        <p>Our average business borrower has been with Life Line for 7.2 years, across multiple loans and product types.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n<style>\r\n.why-lifeline{\r\n    background:#F5B800;\r\n    border-radius:28px;\r\n    padding:72px 64px;\r\n}\r\n\r\n.why-header{\r\n    display:grid;\r\n    grid-template-columns:1fr 1fr;\r\n    gap:48px;\r\n    align-items:end;\r\n    margin-bottom:40px;\r\n}\r\n\r\n.why-label{\r\n    font-size:11px;\r\n    font-weight:700;\r\n    letter-spacing:.18em;\r\n    text-transform:uppercase;\r\n    color:#000;\r\n    display:inline-flex;\r\n    align-items:center;\r\n    gap:10px;\r\n}\r\n\r\n.why-label .line{\r\n    width:24px;\r\n    height:1px;\r\n    background:#000;\r\n    display:inline-block;\r\n}\r\n\r\n.why-header h2{\r\n    font-size:clamp(40px,4vw,52px);\r\n    font-weight:800;\r\n    line-height:1.05;\r\n    letter-spacing:-.025em;\r\n    margin:16px 0 0;\r\n    max-width:15ch;\r\n    color:#000;\r\n    font-family: 'Poppins';\r\n}\r\n\r\n.why-header p{\r\n    color:#000;\r\n    font-size:15px;\r\n    line-height:1.6;\r\n    max-width:46ch;\r\n}\r\n\r\n.why-grid{\r\n    display:grid;\r\n    grid-template-columns:1fr 1fr;\r\n    gap:0 48px;\r\n}\r\n\r\n.why-item{\r\n    display:grid;\r\n    grid-template-columns:auto 1fr;\r\n    gap:20px;\r\n    padding:24px 0;\r\n}\r\n\r\n.border-top{\r\n    border-top:1px solid rgba(0,0,0,.15);\r\n}\r\n\r\n.why-number{\r\n    font-family:Georgia,serif;\r\n    font-size:42px;\r\n    font-weight:700;\r\n    line-height:1;\r\n    color:#000;\r\n}\r\n\r\n.why-item h4{\r\n    margin:0 0 8px;\r\n    font-size:17px;\r\n    font-weight:800;\r\n    color:#000;\r\n}\r\n\r\n.why-item p{\r\n    margin:0;\r\n    font-size:14px;\r\n    line-height:1.6;\r\n    color:rgba(0,0,0,.75);\r\n}\r\n\r\n\/* Tablet *\/\r\n@media (max-width:1024px){\r\n    .why-lifeline{\r\n        padding:56px 40px;\r\n    }\r\n\r\n    .why-header,\r\n    .why-grid{\r\n        grid-template-columns:1fr;\r\n        gap:24px;\r\n    }\r\n}\r\n\r\n\/* Mobile *\/\r\n@media (max-width:767px){\r\n\r\n    .why-lifeline{\r\n        padding:40px 24px;\r\n        border-radius:20px;\r\n    }\r\n\r\n    .why-header h2{\r\n        font-size:40px;\r\n    }\r\n\r\n    .why-item{\r\n        grid-template-columns:1fr;\r\n        gap:12px;\r\n    }\r\n\r\n    .why-number{\r\n        font-size:32px;\r\n    }\r\n\r\n    .why-grid{\r\n        gap:0;\r\n    }\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7eb8275 e-flex e-con-boxed e-con e-parent\" data-id=\"7eb8275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc09bbe e-con-full e-flex e-con e-child\" data-id=\"dc09bbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-955c070 elementor-widget elementor-widget-image\" data-id=\"955c070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.zeeddigital.com\/lifeline\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f01da95 e-con-full e-flex e-con e-child\" data-id=\"f01da95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c22c3d9 elementor-widget elementor-widget-html\" data-id=\"c22c3d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span style=\"font-size:11px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:#5B5B5B;display:inline-flex;align-items:center;gap:10px;\"><span style=\"width:24px;height:1px;background:currentColor;display:inline-block;\"><\/span>The company<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab62db4 elementor-widget elementor-widget-heading\" data-id=\"ab62db4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Built in Colombo. Backed by 17 years of careful lending.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e78d6 elementor-widget elementor-widget-text-editor\" data-id=\"73e78d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size:16px;color:#5B5B5B;line-height:1.65;margin-bottom:14px;\">Life Line Group was founded in 2009 to serve the kinds of businesses the larger banks kept turning away \u2014 family-owned workshops, growing retailers, and first-time home-buyers outside Colombo.<\/p><p style=\"font-size:16px;color:#5B5B5B;line-height:1.65;\">Today we operate a small network of branches across the Western and Southern provinces, a dedicated SME team, and a deposit book that has grown every year for the last decade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a178a62 elementor-align-left gradient-btn-3 elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"a178a62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.zeeddigital.com\/lifeline\/about-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read our story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3dcbd elementor-widget elementor-widget-html\" data-id=\"2e3dcbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"display:flex;align-items:center;gap:14px;padding-top:20px;border-top:1px solid #EDEDED;\">\n  <div style=\"width:48px;height:48px;border-radius:50%;background:#FAFAFA;display:grid;place-items:center;font-family:Georgia,serif;font-weight:700;font-size:16px;\">DP<\/div>\n  <div>\n    <div style=\"font-weight:700;font-size:14px;\">Dilshan Perera<\/div>\n    <div style=\"font-size:12px;color:#5B5B5B;\">Founder &amp; Managing Director<\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-800dcea e-flex e-con-boxed e-con e-parent\" data-id=\"800dcea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78d077c e-con-full e-flex e-con e-child\" data-id=\"78d077c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5ab33c7 e-con-full e-flex e-con e-child\" data-id=\"5ab33c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe29c7 elementor-widget elementor-widget-html\" data-id=\"cbe29c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span style=\"font-size:11px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:#5B5B5B;display:inline-flex;align-items:center;gap:10px;\"><span style=\"width:24px;height:1px;background:currentColor;display:inline-block;\"><\/span>Customer stories<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf582b elementor-widget elementor-widget-heading\" data-id=\"ebf582b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What our<br>borrowers say.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de5a48a elementor-widget elementor-widget-spacer\" data-id=\"de5a48a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3b3d3 elementor-widget elementor-widget-text-editor\" data-id=\"5b3b3d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 15px; color: #5b5b5b; line-height: 1.6;\">Three of the thousands of Sri Lankans who&#8217;ve chosen Life Line over the last 17 years \u2014 each with a different product and a different story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-273ce19 elementor-widget elementor-widget-spacer\" data-id=\"273ce19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6889de e-con-full e-flex e-con e-child\" data-id=\"e6889de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0e3b838 e-con-full e-flex e-con e-child\" data-id=\"0e3b838\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0923e1 elementor-widget elementor-widget-html\" data-id=\"e0923e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"testimonial-card\">\r\n\r\n  <div class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/div>\r\n\r\n  <p class=\"testimonial-text\">\r\n    \"I've placed fixed deposits with three different companies. Life Line is the only one that calls me before maturity instead of me chasing them.\"\r\n  <\/p>\r\n\r\n  <div class=\"testimonial-footer\">\r\n\r\n    <div class=\"avatar\">RS<\/div>\r\n\r\n    <div>\r\n      <div class=\"name\">Mr. Ravindra Silva<\/div>\r\n      <div class=\"role\">Retired teacher \u00b7 Matara<\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n<style>\r\n.testimonial-card{\r\n    background:#FFFFFF;\r\n    border:1px solid #EDEDED;\r\n    border-radius:20px;\r\n    padding:28px;\r\n    min-height:280px;\r\n    display:flex;\r\n    flex-direction:column;\r\n    gap:16px;\r\n    transition:all .35s ease;\r\n}\r\n\r\n.testimonial-card:hover{\r\n    background:#F5B800;\r\n    border-color:#F5B800;\r\n    transform:translateY(-6px);\r\n}\r\n\r\n.stars{\r\n    color:#111;\r\n    font-size:14px;\r\n    letter-spacing:2px;\r\n}\r\n\r\n.testimonial-text{\r\n    font-family:Georgia,serif;\r\n    font-size:19px;\r\n    font-weight:500;\r\n    line-height:1.4;\r\n    letter-spacing:-.01em;\r\n    color:#111;\r\n    flex:1;\r\n    margin:0;\r\n}\r\n\r\n.testimonial-footer{\r\n    display:flex;\r\n    align-items:center;\r\n    gap:12px;\r\n    padding-top:14px;\r\n    border-top:1px solid rgba(0,0,0,.15);\r\n}\r\n\r\n.avatar{\r\n    width:40px;\r\n    height:40px;\r\n    border-radius:50%;\r\n    background:#FFE58A;\r\n    display:flex;\r\n    align-items:center;\r\n    justify-content:center;\r\n    font-family:Georgia,serif;\r\n    font-weight:700;\r\n    font-size:13px;\r\n    color:#111;\r\n}\r\n\r\n.name{\r\n    font-weight:700;\r\n    font-size:14px;\r\n    color:#111;\r\n}\r\n\r\n.role{\r\n    font-size:12px;\r\n    color:#6B4F00;\r\n}\r\n<\/style>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-824ab92 e-con-full e-flex e-con e-child\" data-id=\"824ab92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33e690d elementor-widget elementor-widget-html\" data-id=\"33e690d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"testimonial-card\">\r\n\r\n  <div class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/div>\r\n\r\n  <p class=\"testimonial-text\">\r\n    \"The gold loan took 40 minutes from walking in to walking out. My relationship manager remembered my son's name from last year.\"\r\n  <\/p>\r\n\r\n  <div class=\"testimonial-footer\">\r\n    <div class=\"avatar\">KF<\/div>\r\n\r\n    <div>\r\n      <div class=\"name\">Kumari Fernando<\/div>\r\n      <div class=\"role\">Small retailer \u00b7 Panadura<\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25826c2 e-con-full e-flex e-con e-child\" data-id=\"25826c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd625bf elementor-widget elementor-widget-html\" data-id=\"fd625bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"testimonial-card\">\r\n\r\n  <div class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/div>\r\n\r\n  <p class=\"testimonial-text\">\r\n    \"We came to Life Line for a business loan to buy a second bakery oven. We walked out with a plan for the whole next five years of the shop.\"\r\n  <\/p>\r\n\r\n  <div class=\"testimonial-footer\">\r\n    <div class=\"avatar\">NM<\/div>\r\n\r\n    <div>\r\n      <div class=\"name\">Nadeeka Mendis<\/div>\r\n      <div class=\"role\">Owner, Sweet Avenue Bakery \u00b7 Galle<\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3b2774 e-flex e-con-boxed e-con e-parent\" data-id=\"f3b2774\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43de43d e-con-full e-flex e-con e-child\" data-id=\"43de43d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-126f6b7 elementor-widget elementor-widget-html\" data-id=\"126f6b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cta-section\">\r\n\r\n    <div class=\"cta-content\">\r\n\r\n        <span class=\"cta-label\">\r\n            <span class=\"cta-line\"><\/span>\r\n            Ready when you are\r\n        <\/span>\r\n\r\n        <h2 class=\"cta-title\">\r\n            Talk to a person.<br>\r\n            Get an <em>honest<\/em> answer.\r\n        <\/h2>\r\n\r\n        <p class=\"cta-description\">\r\n            Walk into any Life Line branch, or tell us a little about your business and we'll call you within one working day. No bots. No call centre scripts.\r\n        <\/p>\r\n\r\n        <div class=\"cta-buttons\">\r\n\r\n            <a href=\"contact\" class=\"cta-btn-primary\">\r\n                Apply for a business loan\r\n                <span class=\"cta-arrow\">\u2192<\/span>\r\n            <\/a>\r\n\r\n            <a href=\"contact\" class=\"cta-btn-secondary\">\r\n                Visit a branch\r\n            <\/a>\r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    <svg class=\"cta-pattern\" viewBox=\"0 0 100 100\" aria-hidden=\"true\">\r\n        <g transform=\"translate(50 50)\">\r\n            <ellipse cx=\"0\" cy=\"-28\" rx=\"11\" ry=\"22\" fill=\"#F5B800\" opacity=\".22\"\/>\r\n            <ellipse cx=\"-26\" cy=\"-9\" rx=\"11\" ry=\"22\" fill=\"#F5B800\" opacity=\".22\" transform=\"rotate(-72 -26 -9)\"\/>\r\n            <ellipse cx=\"-16\" cy=\"24\" rx=\"11\" ry=\"22\" fill=\"#F5B800\" opacity=\".22\" transform=\"rotate(-144 -16 24)\"\/>\r\n            <ellipse cx=\"16\" cy=\"24\" rx=\"11\" ry=\"22\" fill=\"#fff\" opacity=\".08\" transform=\"rotate(144 16 24)\"\/>\r\n            <ellipse cx=\"26\" cy=\"-9\" rx=\"11\" ry=\"22\" fill=\"#fff\" opacity=\".08\" transform=\"rotate(72 26 -9)\"\/>\r\n        <\/g>\r\n    <\/svg>\r\n\r\n<\/div>\r\n\r\n<style>\r\n.cta-section{\r\n    background:#111;\r\n    border-radius:28px;\r\n    padding:80px;\r\n    color:#fff;\r\n    position:relative;\r\n    overflow:hidden;\r\n}\r\n\r\n.cta-content{\r\n    position:relative;\r\n    z-index:2;\r\n    max-width:680px;\r\n}\r\n\r\n.cta-label{\r\n    font-size:11px;\r\n    font-weight:700;\r\n    letter-spacing:.18em;\r\n    text-transform:uppercase;\r\n    color:#F5B800;\r\n    display:inline-flex;\r\n    align-items:center;\r\n    gap:10px;\r\n}\r\n\r\n.cta-line{\r\n    width:24px;\r\n    height:1px;\r\n    background:currentColor;\r\n    display:inline-block;\r\n}\r\n\r\n.cta-title{\r\n    font-size:clamp(36px,4.4vw,60px);\r\n    font-weight:800;\r\n    color:#fff;\r\n    margin:20px 0;\r\n    line-height:1.05;\r\n    letter-spacing:-.025em;\r\n    font-family: 'Poppins';\r\n}\r\n\r\n.cta-title em{\r\n    color:#F5B800;\r\n    font-style:normal;\r\n}\r\n\r\n.cta-description{\r\n    font-size:18px;\r\n    color:#B8B1A0;\r\n    margin-bottom:36px;\r\n    max-width:52ch;\r\n    line-height:1.55;\r\n}\r\n\r\n.cta-buttons{\r\n    display:flex;\r\n    gap:12px;\r\n    flex-wrap:wrap;\r\n}\r\n\r\n.cta-btn-primary{\r\n    display:inline-flex;\r\n    align-items:center;\r\n    gap:10px;\r\n    padding:14px 22px;\r\n    border-radius:999px;\r\n    background:#F5B800;\r\n    color:#111;\r\n    font-weight:700;\r\n    font-size:14px;\r\n    text-decoration:none;\r\n}\r\n\r\n.cta-arrow{\r\n    display:inline-flex;\r\n    width:18px;\r\n    height:18px;\r\n    border-radius:50%;\r\n    background:#111;\r\n    color:#F5B800;\r\n    align-items:center;\r\n    justify-content:center;\r\n    font-size:11px;\r\n}\r\n\r\n.cta-btn-secondary{\r\n    display:inline-flex;\r\n    align-items:center;\r\n    gap:10px;\r\n    padding:13px 22px;\r\n    border-radius:999px;\r\n    border:1.5px solid #333;\r\n    color:#fff;\r\n    font-weight:700;\r\n    font-size:14px;\r\n    text-decoration:none;\r\n}\r\n\r\n.cta-pattern{\r\n    position:absolute;\r\n    right:-60px;\r\n    bottom:-60px;\r\n    width:360px;\r\n    height:360px;\r\n    opacity:.9;\r\n}\r\n\r\n\/* Tablet *\/\r\n@media (max-width:1024px){\r\n\r\n    .cta-section{\r\n        padding:60px 40px;\r\n    }\r\n\r\n    .cta-pattern{\r\n        width:260px;\r\n        height:260px;\r\n        right:-40px;\r\n        bottom:-40px;\r\n    }\r\n}\r\n\r\n\/* Mobile *\/\r\n@media (max-width:767px){\r\n\r\n    .cta-section{\r\n        padding:40px 24px;\r\n        border-radius:20px;\r\n    }\r\n\r\n    .cta-title{\r\n        font-size:38px;\r\n    }\r\n\r\n    .cta-description{\r\n        font-size:16px;\r\n    }\r\n\r\n    .cta-buttons{\r\n        flex-direction:column;\r\n        align-items:stretch;\r\n    }\r\n\r\n    .cta-btn-primary,\r\n    .cta-btn-secondary{\r\n        justify-content:center;\r\n        width:100%;\r\n    }\r\n\r\n    .cta-pattern{\r\n        width:180px;\r\n        height:180px;\r\n        right:-30px;\r\n        bottom:-30px;\r\n        opacity:.5;\r\n    }\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A registered Sri Lankan finance company \u00b7 Est. 2009 Capital that keeps pace with ambition built for Sri Lankan businesses. Life Line Group helps family-run businesses, SMEs and individuals access the right credit and savings products \u2014 with faster decisions, fairer terms, and a relationship manager who actually knows your name. Explore Products Our Story [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.zeeddigital.com\/lifeline\/wp-json\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.zeeddigital.com\/lifeline\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.zeeddigital.com\/lifeline\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.zeeddigital.com\/lifeline\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.zeeddigital.com\/lifeline\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":1026,"href":"https:\/\/dev.zeeddigital.com\/lifeline\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":2778,"href":"https:\/\/dev.zeeddigital.com\/lifeline\/wp-json\/wp\/v2\/pages\/7\/revisions\/2778"}],"wp:attachment":[{"href":"https:\/\/dev.zeeddigital.com\/lifeline\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}